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Digital Marketing Specialist

Location: Lisbon (On-Site)
Job ID:
Date Posted: 19/10/2022
Digital Marketing Specialist
Location: Lisbon
Job ID: R-351
Date Posted: 21/06/2019

The Harland & Poston Group / Portugal Homes Marketing team is growing and we need one more ninja willing to work, learn and grow with us!

The Harland & Poston Group is formed by a group of brands specialized in investment consulting, real estate, travel and tourism. In addition to the offices in Lisbon and the Algarve, we will soon also open international offices in London, Dubai and Istanbul. The Portugal Homes and Group team is composed of multi-disciplined, highly qualified and specialized professionals who perform their duties with confidence and responsibility.

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Profile & Skills

Bachelor’s Degree in Marketing, Business, Communication or other related fields 

A Master’s Degree in Marketing, Advertising and Branding will be a plus 

Knowledge of the digital landscape is a must 

A clear understanding of brand building through the whole brand funnel and omnichannel media context 

A strong focus on reaching results/KPIs 

Excellent English language skills (written and spoken) 

Good command of Microsoft Office (Word, Excel, PowerPoint, Outlook) 

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Responsibilities

Create & manage digital marketing campaigns  

Analyze marketing data from campaigns, real estate portals, website traffic and translate into actionable data for performance improvement  

Create marketing reports and analyze Harland & Poston Group performance enquiries & budgeting data  

Manage pay-per-click campaigns in Search, Display, Social Media and Affiliates  

Perform email marketing and lead generation activities, including formatting, optimizing, and distributing email messages and marketing campaigns, event invitations, announcements, and newsletters  

Make sure email distribution lists follow marketing best practices, applicable regulations, anti-spam laws, and brand standards  

Carry out update and maintenance of information and business intelligence relating to activities and marketing within the HubSpot CRM (all related automations with Telemarketing department data etc) 

Active initiative in developing, launching, and maintaining of blogs, microsites, campaign measurement and analytics  

Apply tools such as CRM, Google Analytics, Google Tag Manager, social media management platforms, and the CRM in creating, analyzing, and interpreting requested reports  

Make useful suggestions on improving business processes and procedures, and the department’s business innovation systems  

Responsible for designing, producing, and distributing specific departmental reports that may be required  

Ensure documentation and maintenance of daily work activities, including team activities  

Provide training and deliver presentations when required and directed by the Digital Marketing Director   

May be responsible for managing supplier relationships (agencies, third party providers etc) 

Support all departments, if necessary, from marketing campaigns, information, and data point of view  

Manage digital marketing projects whenever necessary to support the Digital Marketing Director  

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